Overview
- WeWard says it combined proprietary walking data from roughly 30 countries with medical literature to produce the AI projection.
- The model visualizes effects linked to prolonged sitting and screen use, including tech neck, swollen feet, eye strain, midsection weight gain and signs of premature aging.
- Newsweek cites WHO figures showing 31% of adults and 80% of adolescents fail to meet activity guidelines, which are tied to higher risks of cardiovascular disease, diabetes and some cancers.
- The campaign is positioned as an awareness tool, with a public ChatGPT prompt and celebrity examples encouraging people to test the projection on their own photos.
- WeWard CEO Yves Benchimol calls for pedestrian-friendly infrastructure, expanded parks and incentives for walking programs to help communities move more.