Overview
- The one-day reduction is live across roughly 794 pubs, with the offer covering all food and drink in England, Wales and Northern Ireland and applying only to food and non-alcoholic drinks in Scotland.
- JD Wetherspoon frames the move as its Tax Equality Day campaign, highlighting that hospitality pays 20% VAT while most supermarket food is zero-rated.
- Founder Tim Martin is urging the chancellor to cut hospitality VAT to 12.5%, arguing it would help venues stay open, invest and create jobs.
- UKHospitality, the British Beer and Pub Association and CAMRA have publicly supported the push for a lower VAT rate.
- Customers save 75p per £10 spent with the discount automatically applied, and some outlets reported example prices such as a £1.66 pint for today only.