Overview

• The campaign launched June 18 with a Chhota Bheem exhibition at Churchgate and Indore to promote safe commuter habits
• It targets illegal track crossings and boarding injuries after record 2024 figures showed 570 fatalities from falls and 1,151 deaths on suburban tracks
• Western Railway is deploying animations, hoardings, radio spots and SMS alerts to engage children and families through a trusted character
• Interactive kiosk exhibits and safety quizzes have gone live and will roll out at Andheri, Borivali, Ujjain and Ratlam in the next 15 days
• Railway officials plan future campaign phases on topics such as digital ticketing, station cleanliness and emergency protocols