Overview

• North American gamers spend an average of $325 annually, more than double the roughly $125 Europeans contribute each year.
• Western players make up about 20% of the global gaming population yet account for 46% of the estimated $189 billion market in 2025.
• Microtransactions drive roughly half of PC and console revenues in both North America and Europe, while mobile revenue is almost entirely in-game purchases.
• Payer growth is slowing in mature Western markets, with projected compound annual growth rates of 1.1% in North America and 3.1% in Europe through 2027.
• The report urges studios to test alternative payment methods such as buy-now-pay-later and cryptocurrency alongside bundles and subscription models to boost player lifetime value.