West Virginia Coach Bans TikTok Dancing for Players

Rich Rodriguez defends his decision, citing concerns over team image and individualism in college football.

Rich Rodriguez, in his second stint as West Virginia's head football coach, has prohibited his players from dancing on TikTok but not from using the platform.
Rodriguez stated that TikTok dancing undermines the 'hard edge' image he wants for the football program and promotes individualism over team unity.
Critics argue that the ban could hinder players' ability to build personal brands in an era of name, image, and likeness (NIL) opportunities.
Rodriguez emphasized the importance of focusing on winning games rather than creating social media content, aligning the ban with his vision for team discipline.
The move has sparked a broader discussion about balancing traditional coaching values with modern trends in college athletics and athlete branding.