Overview

• The live West Ham United Women × Modibodi collection features four seamless period underwear styles in claret, cerulean and black, priced from £17.99 to £21.99.
• Each design delivers targeted protection, with the Seamfree Hi Waist Thong absorbing up to four tampons’ worth and the Hi Waist Cheeky Brief handling up to six tampons’ worth of flow.
• Modibodi’s logo will appear on the back of the team’s shorts during Barclays Women’s Super League and domestic cup fixtures, marking the first on-kit inclusion of a period-proof underwear brand in women’s football.
• The initiative responds to research showing one in two girls avoid sports during their periods by promoting comfort and security to sustain active participation.
• West Ham players helped develop the co-branded range, ensuring the designs remain discreet and secure under both tight and loose sportswear.