Overview
- West Ham launched the fan consultation on Monday and formally committed to a supporter‑led redesign with the Fan Advisory Board acting as an independent partner in the process.
- Interim CEO Karim Virani framed the review as timely because the current crest dates from 2016 when the club moved from Upton Park to the London Stadium.
- The club has set a target to introduce the new badge in the 2028–29 season and says supporters will play a leading role in deciding heritage elements and visual direction.
- Early reaction on social media has been broadly positive, with fans praising the move as a sign the new regime is listening and some calling for a return of traditional symbols such as the Boleyn Castle.
- The redesign comes as West Ham manages life in the Championship and summer transfer speculation about key players such as Mateus Fernandes and Crysencio Summerville, which could shape the club’s immediate priorities and finances.