Overview
- Isaac Price scored twice in West Brom’s 3-1 win over Burnley, a performance that underlined his growing influence in the side.
- Head coach James Morrison publicly challenged Price to match or better last season’s nine-goal return and stressed the need for greater consistency.
- The club has entered early-stage contract talks to extend Price’s stay, with discussions described as preliminary but prompted by his recent form.
- West Brom are also working to secure academy graduates Cole Deeming and Harry Whitwell and remain active in the transfer market to sign a natural winger before the September 1 deadline.
- Price joined from Standard Liège in January 2025 for about £2.5m, is under contract until 2029, and has flourished on the left for Morrison — a retention would help preserve the squad’s balance as the club faces a quick EFL Cup trip to Newcastle followed by a rapid return to league duty at Middlesbrough.