Overview
- The studio released a new official trailer Saturday that gives a clearer look at Robert Eggers’ 13th-century werewolf film and its grim, period visual tone.
- Focus Features launched an alternate reality game at DevourethAllMankynde.com that runs on each full moon with 24-hour scavenger hunts and hidden codes to drive fan engagement.
- Werwulf is written and directed by Eggers, stars Aaron Taylor-Johnson, Lily-Rose Depp and Willem Dafoe, and is set around 1300 with dialogue rendered in a version of Middle English.
- Eggers has said the film avoids familiar werewolf clichés in favor of medieval folklore, and early industry screenings at CinemaCon and a Universal-lot event showed roughly 20 minutes of visceral, gnarly footage.
- Focus is positioning Werwulf as holiday counterprogramming and a major genre release for the studio, a campaign that has already helped generate industry buzz and follow-on financing interest in Eggers’ next projects.