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Werwulf Trailer Drops as Focus Launches Full‑Moon ARG

Lunar-timed marketing aims to make Robert Eggers’ medieval werewolf film an immersive holiday theatrical event.

Overview

  • The studio released the full Werwulf trailer and launched an official alternate reality game at DevourethAllMankynde.com on Saturday, Sept. 26, 2026.
  • The trailer highlights Aaron Taylor-Johnson, Lily-Rose Depp and Willem Dafoe and emphasizes the film’s 13th-century setting, period-appropriate Middle/Old English dialogue and intense body‑horror elements.
  • Focus timed the new trailer to the harvest full moon as part of a phased campaign that will place additional assets and 24-hour ARG scavenger hunts on each full moon before the film opens.
  • Werwulf is directed by Robert Eggers, co-written with Sjón, produced by Eggers and established partners, and is scheduled to open in theaters on December 25, 2026.
  • The campaign builds on Eggers’ recent holiday hit Nosferatu and signals Focus’s strategy of positioning Werwulf as counterprogramming for the Christmas box office while deepening fan engagement ahead of release.