WePink Reaches R$5 Million Settlement With Goiás Prosecutors Over Consumer Abuses

Overview

• Savi Cosméticos (WePink) will pay R$5 million to the state consumer fund in 20 monthly installments of R$250,000 under a conduct-adjustment agreement signed on Nov. 14.
• The TAC extinguishes the MP-GO case after findings of abusive practices, with more than 120,000 complaints reported over the last two years.
• Future promotions and live-commerce sales require proof of physical inventory or real production capacity, and pre-sales need clear disclosure of manufacturing and delivery timelines.
• The company must launch a human-staffed customer service within 30 days, provide an initial response within 24 hours, resolve refund or cancellation requests in seven days, retain complaint records for five years, and refrain from deleting consumer comments.
• Consumers with unresolved losses qualify for double restitution upon proof, and a dedicated program will run for at least 90 days to clear pending cases, with audit-ready systems open to MP-GO and buyers.