WePink Agrees to R$5 Million Payout and Reforms Under Goiás Prosecutors’ Consumer Deal

Overview

• WePink will pay R$5 million to the state consumer fund in 20 monthly installments, extinguishing the MP-GO proceeding upon compliance.
• The Term of Conduct Adjustment bars sales and live-commerce campaigns without verified physical stock or demonstrated production and delivery capacity.
• The company must deploy auditable systems visible to prosecutors and customers, prohibit sales without stock or unclear pre-sales, and retain complaint records for five years.
• A human-staffed SAC must launch within 30 days with a 24-hour initial response, case protocols, real-time tracking, and resolution of cancellations or refund requests within seven days.
• Harmed customers with unresolved cases may claim double restitution if they document losses, and a dedicated Savi program will propose solutions within ten business days during an initial 90-day term.