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Wenzel’s Partners With Southern Co‑op, First Franchise Store Opens September 10 in Guildford

The company has not disclosed how many sites will follow or where they will be.

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Overview

  • Wenzel’s confirmed a franchising partnership with Southern Co‑op, with CEO Sarah Wenzel calling the collaboration mutually beneficial.
  • The first new standalone branch under the deal is scheduled to open in Guildford, Surrey on September 10, 2025.
  • The bakery said it cannot yet confirm the total number of additional franchise stores or their locations.
  • At the Guildford launch, the first 200 customers are set to receive a free drink as part of a promotional offer.
  • Founded in 1975, Wenzel’s operates more than 100 UK shops, and recent coverage highlights social media praise comparing the chain favorably to Greggs.