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Wendy’s Unveils ‘Meal of Misfortune’ Ahead of Wednesday Season 2 Premiere

The promotion uses gothic packaging with mystery inferno-inspired sauces to tie into an app-based game that offers a $10,000 prize.

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Overview

  • The partnership was announced on July 23 and the Meal of Misfortune will be offered at U.S. Wendy’s locations starting August 4, followed by rollouts in Canada, Puerto Rico, Guam and the Bahamas.
  • The bundle features “Rest in 10-Piece” chicken nuggets, small “Cursed & Crispy” fries and a “Raven’s Blood” Frosty made with vanilla soft serve swirled with dark cherry.
  • Customers will receive two randomly assigned “Dips of Dread” sauces—You Can’t Hyde, This Will Sting, Grave Mistake or Nowhere to Woe—without knowing which flavors they will get.
  • All items come in gothic-inspired packaging including black-and-purple striped cartons and a carrier bag emblazoned with “there is nothing happy about this meal.”
  • The Wendy’s app will host an “Escape from Wednesday’s Woe” game offering fans a chance to win $10,000 ahead of the series’ season 2 debut on Netflix.