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Wendy's to Implement Surge Pricing in 2025

The fast-food chain plans to introduce dynamic pricing based on demand, sparking mixed reactions.

  • Wendy's announces plans to experiment with surge pricing for menu items starting in 2025, aiming to adjust prices based on demand and time of day.
  • The initiative will include digital menu boards with AI-enabled features for flexible pricing and promotional offers.
  • Consumers express concerns over unpredictable costs and potential price gouging, with some comparing the strategy to Uber's surge pricing.
  • Experts argue dynamic pricing could lead to minor price adjustments rather than significant hikes, emphasizing the competitive nature of the fast-food industry.
  • The move has sparked debate over the fairness and practicality of dynamic pricing in everyday consumer goods and services.
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