Wendy's to Implement Surge Pricing in 2025
The fast-food chain plans to introduce dynamic pricing based on demand, sparking mixed reactions.
- Wendy's announces plans to experiment with surge pricing for menu items starting in 2025, aiming to adjust prices based on demand and time of day.
- The initiative will include digital menu boards with AI-enabled features for flexible pricing and promotional offers.
- Consumers express concerns over unpredictable costs and potential price gouging, with some comparing the strategy to Uber's surge pricing.
- Experts argue dynamic pricing could lead to minor price adjustments rather than significant hikes, emphasizing the competitive nature of the fast-food industry.
- The move has sparked debate over the fairness and practicality of dynamic pricing in everyday consumer goods and services.
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