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Wendy’s to Close 200–350 U.S. Restaurants as ‘Project Fresh’ Reshapes Chain

The restructuring targets persistently weak units to bolster franchise profitability after a 4–5% drop in U.S. same-store sales.

Wendy’s
Image
El liderazgo de Cook comenzó en julio, luego de la salida de Kirk Tanner, quien asumió la presidencia y dirección ejecutiva de Hershey Co. Foto: Especial.
La compañía indicó que prevé que un porcentaje de sus establecimientos en Estados Unidos se vea afectado (entre un 5% y un 10%)

Overview

  • Closures will begin in the fourth quarter of 2025 and extend into 2026, affecting a mid‑single‑digit share of roughly 6,000 U.S. locations.
  • Wendy’s says consistently underperforming restaurants are the focus, while some struggling sites will get upgrades or be transferred to new operators instead of closing.
  • Management cited a roughly 4.7% to 5% decline in U.S. comparable sales in the July–September quarter as a key driver of the overhaul, with inflation and rival value offers weighing on traffic.
  • The company has not identified which stores will close or addressed potential layoffs, and the operational impact is expected to fall primarily on independent franchisees.
  • Shares fell after the announcement as interim CEO Ken Cook pushes the broader Project Fresh plan and the board continues its search for a permanent chief executive.