Overview
- The yellow cups, fry cartons and Frosty packaging will return beginning September 28 and will be available through early 2027 at roughly 7,000 Wendy’s locations.
- Wendy’s chief marketing officer Tariq Hassan says the change was prompted by sustained customer requests and that the roll-out is one of the brand’s most requested comebacks.
- The company is pairing the throwback items with a loyalty promotion that offers free fries with any $5 order for members.
- The official White House X account replied to the news by thanking President Trump and a Community Note plus reporting clarified that the president did not cause the packaging’s return.
- The campaign follows wider fast-food nostalgia moves and could boost short-term traffic, but it arrives during real strain in the Wendy’s system after a plan to close about 5% of stores and a major franchisee, Meritage Hospitality Group, filed for bankruptcy.