Wendy's Offers $1 Frostys, Taking Aim at McDonald's Broken Ice Cream Machines
The fast-food chain partners with McBroken.com to highlight McDonald's frequent ice cream machine outages and provide an alternative sweet treat.
- Wendy's is selling small Frostys for $1 through September 30 at participating locations nationwide.
- The promotion is a direct response to McDonald's often broken ice cream machines, which are frequently down for two to three hours.
- Wendy's has partnered with McBroken.com, a website that tracks McDonald's ice cream machine outages, to help customers find reliable dessert options.
- Data from McBroken.com shows that the most affected cities are Chicago, Houston, Las Vegas, New York, and Los Angeles.
- This move is part of a broader strategy by Wendy's to attract value-seeking customers amid competitive fast-food price wars.