Wendy's Offers $1 Burgers for March Madness Amid Dynamic Pricing Debate

Following backlash over its dynamic pricing model, Wendy's launches a March Madness promotion offering discounted burgers through its app.

Wendy's announces $1 Dave's Single and $2 Dave's Double deals for March Madness, available through the Wendy's app until April 10.
The promotion follows backlash over Wendy's announcement of testing a 'dynamic pricing' model, which the company later clarified would not include surge pricing.
Wendy's invests $20 million in high-tech menu boards for real-time price updates, aiming to offer discounts during slower times without raising prices during peak hours.
Burger King responds to Wendy's 'dynamic pricing' announcement with free burgers, emphasizing a stance against surge pricing.
The $1 burger deal is not directly related to the dynamic pricing strategy but celebrates March Madness and aims to attract customers.