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Wendy’s Names Bob Wright CEO as Closures and Sales Slide Force Reset

The hire signals a turnaround bid centered on store pruning, sharper value pricing, possible ownership change.

Overview

  • Wendy’s appointed Bob Wright as president and CEO, with interim leader Ken Cook staying on as chief financial officer.
  • Wright previously led Potbelly and held senior posts at Wendy’s, Domino’s, and Charleys Philly Steaks.
  • The company plans to shut 5% to 6% of U.S. restaurants in the first half of 2026, after closing 28 in late 2025 and 240 across 2024, ending last year with 5,969 domestic locations.
  • Same-store sales have fallen for five straight quarters, including a 10% global drop in the October to December period, prompting a shift to everyday value instead of short-lived promotions.
  • Reports say Nelson Peltz’s Trian is seeking funding to take the company private, as the stock is down about 35% over the past year to a market value near $1.55 billion.