Overview

• The Meal of Misfortune, featuring “Rest in 10-Piece” nuggets, “Cursed & Crispy” fries and a “Raven’s Blood” Frosty served in gothic packaging, launched nationwide in U.S. Wendy’s restaurants and via the app on August 4.
• Each meal includes two mystery “Dips of Dread” sauces randomly drawn from four grimly named flavors—You Can’t Hyde, This Will Sting, Grave Mistake and Nowhere to Woe.
• A Norwalk, California pop-up drive-thru last week drew hours-long lines and generated viral social media posts as fans shared their sauce reveals.
• The interactive “Escape from Wednesday’s Woe” game is now live in the Wendy’s app, offering gameplay rewards and a $10,000 grand prize for U.S. participants.
• Wendy’s plans to expand the Meal of Misfortune to Canada on August 11, followed by launches in Puerto Rico, the Bahamas and Guam timed with Netflix’s Season 2 premiere.