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Wendy's Launches 67-Cent Frosty on Black Friday With App-Only Extension Through Dec. 7

The promotion leans on the Gen Alpha “6-7” meme, which Dictionary.com named the 2025 Word of the Year.

Overview

  • On Nov. 28, customers can buy one small Frosty for $0.67 nationwide in stores and online.
  • From Nov. 29 through Dec. 7, the same price is available only via mobile orders in the Wendy’s app or online.
  • Wendy’s said it aims to make Black Friday “a little sweeter” and to deliver “the ‘6-7’ deal fans didn’t know they needed.”
  • Pizza Hut and Domino’s rolled out earlier November tie-ins, with 67-cent wings and a $6.70 one-topping large pizza, respectively.
  • The “6-7” catchphrase grew from Skrilla’s song referencing LaMelo Ball’s 6'7" height and has prompted classroom penalties and even mock “tickets” from deputies in one Indiana community.