Wendy’s Expands Frosty Offerings with New Customizable Desserts

The fast-food chain introduces Frosty Swirls and Frosty Fusions as part of its strategy to boost sales and appeal to younger consumers.

Wendy's announced the launch of Frosty Swirls and Frosty Fusions, customizable dessert options, set to debut this spring.
Frosty Swirls allow customers to add sauces to the classic chocolate or vanilla Frosty, while Frosty Fusions combine sauces with mix-ins for unique flavors.
The new offerings mark a significant evolution of the Frosty, traditionally limited to two flavors, and aim to position Wendy’s as a destination for sweet treats.
This expansion is part of Wendy’s broader plan to grow global sales from $14.5 billion to $18 billion and increase its restaurant locations by nearly 15% by 2028.
The announcement follows Wendy’s recent success with limited-edition collaborations, such as the Thin Mints Frosty, and reflects the company’s focus on innovation to attract younger and value-conscious consumers.