Wendy's Expands AI Drive-Thru Ordering System to Hundreds More Locations

The fast-food chain plans to roll out its 'FreshAI' assistant to 500-600 restaurants by the end of 2025, sparking mixed reactions from customers.

Wendy's is expanding the use of its AI-powered drive-thru assistant, FreshAI, from 100 locations to up to 600 by the end of the year.
FreshAI, developed in collaboration with Google Cloud, aims to improve order accuracy and streamline the ordering process.
CEO Kirk Tanner stated that the AI system has shown promising results, with accuracy improving and the potential to boost sales at participating locations.
Customer reactions have been divided, with some praising the efficiency of AI while others criticize its accuracy and lack of human interaction.
If the rollout proves successful, Wendy's may consider implementing FreshAI across all 6,000+ U.S. locations in the future.