Overview
- The Cowbridge event was renamed Moo-La-La following a trademark complaint by Coachella Ltd that prompted removal of all 'Cowchella' branding.
- The inaugural Moo-La-La Festival is set for August 2 at Bear Field with existing tickets remaining valid under the new title.
- The lineup features leading tribute acts including Harry Styled UK, Got to Be Taylor Swift and Got to Be Steps.
- Hosts Ian 'H' Watkins, Claire Sweeney and BBC Radio 2 presenter Owain Wyn Evans will guide the family-friendly celebration.
- Organizers estimate a financial impact of thousands of pounds to replace posters, banners and other marketing materials discarded after the rebrand.