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Welsh ‘Cowchella’ Renamed ‘Moo-La-La’ After Coachella Trademark Challenge

Organizers have assured that all pre-sold tickets will be honored under the rebranded festival name.

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Overview

  • The Cowbridge event was renamed Moo-La-La following a trademark complaint by Coachella Ltd that prompted removal of all 'Cowchella' branding.
  • The inaugural Moo-La-La Festival is set for August 2 at Bear Field with existing tickets remaining valid under the new title.
  • The lineup features leading tribute acts including Harry Styled UK, Got to Be Taylor Swift and Got to Be Steps.
  • Hosts Ian 'H' Watkins, Claire Sweeney and BBC Radio 2 presenter Owain Wyn Evans will guide the family-friendly celebration.
  • Organizers estimate a financial impact of thousands of pounds to replace posters, banners and other marketing materials discarded after the rebrand.