Wells Fargo Study Reveals Inconsistent Portion Sizes at Chipotle
Analysts find significant weight variations in burrito bowls across multiple locations, sparking customer debate.
- Wells Fargo analysts ordered and weighed 75 burrito bowls from eight Chipotle locations in New York City.
- The study found that the weight of the bowls varied widely, with some bowls weighing up to 87% more than others.
- Both in-person and digital orders showed significant inconsistencies in portion sizes.
- Chipotle's CEO and founder maintain that portion sizes have not decreased, despite customer complaints.
- Despite the controversy, Chipotle's foot traffic and sales continue to grow.