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Wells Fargo Study Reveals Inconsistent Portion Sizes at Chipotle

Analysts find significant weight variations in burrito bowls across multiple locations, sparking customer debate.

  • Wells Fargo analysts ordered and weighed 75 burrito bowls from eight Chipotle locations in New York City.
  • The study found that the weight of the bowls varied widely, with some bowls weighing up to 87% more than others.
  • Both in-person and digital orders showed significant inconsistencies in portion sizes.
  • Chipotle's CEO and founder maintain that portion sizes have not decreased, despite customer complaints.
  • Despite the controversy, Chipotle's foot traffic and sales continue to grow.
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