Weleda Considers U.S. Production to Counter Trump Tariffs

The Swiss natural cosmetics leader explores U.S. manufacturing options as new tariffs on European imports threaten its supply chain.

Weleda is evaluating the feasibility of establishing production facilities in the United States to mitigate the impact of newly imposed U.S. tariffs on European imports.
U.S. President Donald Trump has implemented a 25% tariff on auto imports and is expected to announce further tariffs on additional product categories, raising concerns for European companies like Weleda.
The company achieved record global revenues of €456.2 million in 2024, with pre-tax profits doubling to €28.3 million, driven by strong growth across multiple regions including the U.S., Asia, and Europe.
Weleda is expanding its workforce in Schwäbisch Gmünd, Germany, where rising demand for eye care products has boosted production by 32%, largely due to screen-related eye strain.
To target younger audiences, Weleda is leveraging TikTok for marketing and preparing to launch a new product line for children and teenagers in collaboration with Princess Madeleine of Sweden.