Weight-Loss Drugs Target Body-Positive Influencers, Sparking Backlash

Marketing campaigns for drugs like Ozempic and Wegovy face criticism from body positivity advocates for undermining self-acceptance.

Body-positive influencers report receiving unsolicited offers from companies to promote weight-loss drugs, sparking controversy within the community.
The marketing strategy targets influencers vocal about body acceptance, offering them significant sums for promotion.
Critics argue the campaigns undermine decades of progress in the body positivity movement, promoting a message counter to self-love and acceptance.
WeightWatchers' new initiative, WW Clinic, partners with influencers to promote injectable weight-loss drugs, further fueling the debate.
Concerns are raised about the ethical implications of influencers, who are not medical professionals, promoting prescription drugs.