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WEG Picks Dharmapuri for Rs 2,000-Crore Manufacturing Plant

The choice reflects Tamil Nadu’s push to expand manufacturing into non-traditional districts following targeted state outreach.

Overview

  • The Tamil Nadu government announced Thursday that Brazilian electrical-equipment maker WEG has confirmed a preference to set up a proposed ₹2,000-crore consolidated manufacturing facility in Dharmapuri, with the state estimating about 3,000 jobs.
  • The decision came after a multi-stage engagement that began in July and culminated in a final meeting between WEG and Industries Minister Selvi S. Keerthana on October 16, when the company indicated its preference for Tamil Nadu.
  • Andhra Pradesh also pitched to win the project by offering Kuppam as an alternative site, but Tamil Nadu’s tailored outreach and industrial pitch persuaded WEG to choose Dharmapuri.
  • The plan is described by officials as a proposed project rather than a signed, binding deal, and the companies and state have not released implementation schedules, formal contracts, or construction start dates.
  • WEG has operated in India since 2011 with units in places such as Kolkata, Pune, Ahmedabad and Hosur, and state officials say the Dharmapuri facility could help shift the district’s economy toward industry while linking to nearby manufacturing hubs and supply chains.