Overview

• Weetabix officially confirmed the discontinuation of its Alpen cereal bar range, including Alpen Light and Alpen Delight, in 2024.
• The move is part of a corporate strategy to focus on long-term growth by reallocating resources to core products.
• Shoppers expressed confusion and disappointment on social media after noticing the bars' absence from supermarket shelves earlier this year.
• Alpen muesli products remain available for purchase, while residual cereal bar stock is being cleared by retailers.
• The discontinuation reflects broader industry trends of product line rationalization amid evolving consumer preferences and cost pressures.