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yesterday

Weeklong McDonald’s Boycott Begins as Consumers Target DEI Rollbacks

The economic blackout campaign is urging Americans to stop spending at McDonald’s through June 30 to demand accountability for its diversity program cuts.

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An exterior view of the McDonald's restaurant at the Lycoming Mall.
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Overview

  • The People’s Union USA launched the boycott on June 24 as part of its ongoing Economic Blackout Tour against major corporations.
  • Organizers accuse McDonald’s of rolling back key DEI initiatives, exploiting tax loopholes, engaging in price gouging and suppressing workers’ rights.
  • McDonald’s reported a 3.6% drop in U.S. same-store sales in the first quarter of 2025 and has not issued a public response to the boycott.
  • Over 40 former McDonald’s franchisees have joined the protest, supporting calls for a boycott while pursuing a federal discrimination lawsuit against the company.
  • Following the McDonald’s action, the group plans an Independence Day economic blackout and month-long boycotts of Starbucks, Amazon and Home Depot in July, then Walmart, McDonald’s and Lowe’s in August.