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WeChat Clarifies Moments Rules, Ends Automatic Recycling of Dormant Accounts

The company defines Moments as a chronological, low-pressure social space that preserves personal memory.

Overview

  • Starting in September 2025, WeChat stopped automatically reclaiming long-unused accounts, addressing concerns about access to deceased users’ Moments.
  • Moments remains time-ordered rather than algorithmically ranked, with posts appearing by recency instead of system recommendations.
  • WeChat ruled out a “who viewed my Moments” visitor feature to avoid adding social pressure for users.
  • The platform says it will not offer second edits to published Moments, framing posts as a faithful record of personal history.
  • WeChat reiterated privacy safeguards by not auto-uploading contacts or revealing read receipts, and reported steady use with about 780 million daily visitors and 120 million daily posters.