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Webus Announces XRP-Powered Tokenized Rewards Exchange, Starts Pilots Across Asia and North America

The Nasdaq-listed firm says the platform will roll out in phases pending regulatory clearance.

Overview

  • The exchange is designed to let travelers convert and redeem loyalty points across airlines, hotels, and mobility services in real time using XRP with XRPL-compatible stablecoin settlement.
  • Webus says pilot programs are underway in Asia and North America as it advances a staged deployment subject to regulatory approvals.
  • A crypto lawyer reported that Webus has filed with the U.S. SEC for the XRP-based system, a step the company has not fully detailed publicly.
  • CEO Nan Zheng said XRP settlement is intended to make redemptions instant, borderless, and cost-efficient, addressing fragmentation and opacity in loyalty programs.
  • Webus is targeting a reported $20 billion loyalty market, with industry estimates pointing to more than $100 billion in unredeemed points, while specifics such as stablecoin choices and partner lists have not been disclosed.