Overview

• Weapons attracted $5.7 million in Thursday previews, making it the second-highest horror preseller of the year on Fandango.
• Freakier Friday drew $3.1 million in early previews and is tracking for a $27 million to $30 million opening weekend.
• Weapons holds a 98% critics rating and a 90% audience score on Rotten Tomatoes, bolstering walk-up business.
• Freakier Friday earned mixed critical reviews at 73% but a 94% audience score, underscoring its nostalgic appeal.
• The films used contrasting marketing strategies—an ARG for Weapons and sequel nostalgia for Freakier Friday—to drive presales and early buzz.