Particle.news
Download on the App Store
10 ARTICLES
·
last wk.

Weapons Secures 100% on Rotten Tomatoes as Pre-Release Buzz Builds

A found-footage marketing campaign featuring hours of unlisted surveillance footage has drawn viral attention ahead of its August 8 release.

Julia Garner staring at the ceiling in Weapons.
Alex Lilly at a classroom desk with clown makeup and an unnerving smile in Weapons
Image
Image

Overview

  • Early reviews from the first 11 critics have given Weapons a perfect 100% score on Rotten Tomatoes in advance of its wide opening.
  • Warner Bros. amplified interest through a viral campaign that included a two-hour-17-minute surveillance video and the MaybrookMissing.com site.
  • Josh Brolin praised Zach Cregger’s personal script design as reminiscent of early Iñárritu works and said the director’s emotional vision made the project irresistible.
  • The film unfolds through interwoven vignettes in a single-continuity anthology format to piece together the midnight disappearance of 17 children.
  • The R-rated horror mystery brings a star-studded cast including Julia Garner, Josh Brolin and Cary Christopher to theaters on August 8.