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Weapons Holds Edge Over Freakier Friday for $30M-Plus Opening

Premium format dominance drives Weapons’s projected mid-30 million debut.

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Overview

  • Both Weapons and Freakier Friday are projected to debut with more than $30 million in box office sales, vying for the weekend’s top position.
  • Distribution sources project that Weapons could open in the mid-$30 million to $40 million range, giving it a potential lead over Disney’s remake.
  • Weapons has secured all IMAX auditoriums and most premium large-format screens, while Freakier Friday will offer only limited daytime PLF showings.
  • Advance ticket sales for Weapons are outpacing those of 28 Days Later at the same stage, and Freakier Friday has recorded $3 million in presales.
  • Weapons holds a 100 percent critics rating on Rotten Tomatoes compared with 79 percent for Freakier Friday, which is expected to appeal mainly to women aged 17–34 and teens.