Overview

• The nonlinear narrative unfolds through interlocking viewpoints inspired by Magnolia and Rashomon, gradually building its mystery.
• A marketing campaign featuring fake news sites, surveillance-footage stunts and a viral ARG generated early summer buzz.
• Julia Garner, Josh Brolin, Cary Christopher and Alden Ehrenreich lead a cast praised for bringing depth to a chilling small-town horror.
• Critics applauded the film’s suspenseful pacing and inventive scares, reflected in a Certified Fresh 96% Rotten Tomatoes score.
• Industry projections forecast a $25 million opening weekend in U.S. theaters, marking a strong debut for New Line Cinema and Warner Bros.