Wealthy Seek Understated Luxury Amid Economic Uncertainty

Fashion without logos or recognizable prints is gaining popularity among wealthy consumers and those who aspire to join their ranks.
Historical periods of economic turmoil have also given rise to this "stealth wealth" trend.
The COVID-19 pandemic and its effects on the economy and job market have contributed to increased interest in more subtle displays of status and wealth.
While muted, high-end fashion is having a moment, bold prints and prominent logos have enduring popularity.