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WBD, DC in Early Talks to License Superhero Rides to Universal and Other Parks

Talks remain preliminary with no contracts in place.

Overview

  • Bloomberg reports Warner Bros. Discovery’s DC is discussing new theme‑park licensing with multiple operators, naming Universal as a participant.
  • The reported discussions are at an early stage and do not yet involve contractual negotiations.
  • Any new agreements would not automatically end DC’s existing arrangement with Six Flags, which currently hosts many DC‑themed rides.
  • Universal already runs Marvel Super Hero Island in Orlando and has a separate relationship with Warner Bros. through the Wizarding World of Harry Potter.
  • Coverage notes the situation is fluid, including the possibility that the reported Netflix acquisition of WBD could affect or pause these exploratory talks.