Wayfair Launches First Large-Format Store in Wilmette

The 150,000-square-foot store offers an immersive shopping experience with diverse home goods, a cafe, and interactive displays.

Wayfair's inaugural large-format store will open on May 23 in Wilmette, Illinois, just outside Chicago.
The store spans two floors and includes a variety of home goods, from furniture to kitchen faucets.
Shoppers can enjoy interactive experiences such as testing mattresses and shower heads.
The store features an indoor/outdoor cafe and a dedicated children's area with themed decor.
Wayfair aims to blend online convenience with in-store tactile experiences to meet diverse customer needs.