Overview

• Wayfair's inaugural large-format store will open on May 23 in Wilmette, Illinois, just outside Chicago.
• The store spans two floors and includes a variety of home goods, from furniture to kitchen faucets.
• Shoppers can enjoy interactive experiences such as testing mattresses and shower heads.
• The store features an indoor/outdoor cafe and a dedicated children's area with themed decor.
• Wayfair aims to blend online convenience with in-store tactile experiences to meet diverse customer needs.