Wayfair Exits Germany, Cutting 730 Jobs in Strategic Shift to Physical Retail

The online furniture retailer is reallocating resources to prioritize growth in North America and physical store expansion, citing challenges in the German market.

Wayfair is closing its operations in Germany after 15 years, citing high costs and weak economic conditions for its business category in the region.
The decision will result in 730 global job cuts, representing about 3% of the company's workforce, with roles affected across corporate, customer service, and warehouse teams.
Roughly half of the impacted employees are being offered relocation opportunities to other Wayfair offices, including in London and Boston.
The move is part of a broader restructuring plan aimed at focusing on higher-return markets like the U.S., Canada, and the U.K., and expanding its physical retail presence.
Wayfair's restructuring is expected to cost up to $111 million, covering severance, relocation, and facility closure costs, but the company sees it as a necessary step to strengthen long-term growth initiatives.