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Way Out West Launches Kidney Pass to Trade Donor Sign-Ups for Sold-Out Tickets

Eligible fans can register nonbindingly with Socialstyrelsen to enter a draw that seeks to reverse a 30% fall in donor sign-ups

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Overview

  • Way Out West’s Kidney Pass lets fans who are 18 or older with a Swedish social security number enter a lottery for a free three-day pass by joining the national organ donation registry.
  • The festival launched the program to counter a more than 30% decline in Swedish donor registrations by tapping into high ticket demand.
  • Registration through Socialstyrelsen carries no legal obligation and allows participants to set donation preferences or withdraw consent at any time.
  • Winners receive commemorative wristbands reading “I gave up a kidney for this ticket” along with access to the sold-out August 7–9 event in Slottsskogen, Gothenburg.
  • Only a limited number of Kidney Passes remain and entries will close once they are all allocated.