Particle.news

Wawa Debuts Limited Gritty Smoothie for Flyers Playoffs

The region-only drink taps Philadelphia pride through a mascot-led campaign.

Overview

  • Wawa's Gritty Smoothie, launched Monday, is a limited playoff tie-in for the Philadelphia area.
  • The drink blends mango, pineapple, and tart cherry and comes topped with whipped cream and chocolate chips.
  • It is sold in a Gritty-branded cup and available at more than 400 local stores with ordering in the Wawa app.
  • A new video features Gritty pitching the smoothie to Wawa mascot Wally Goose to anchor the social rollout.
  • The region-only release targets Flyers fans during the second round against the Hurricanes and channels city pride.