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3w ago

WAVES 2025 Spotlights Indian Cinema's Global Ambitions and Pan-India Unity

Leaders like Allu Arjun and Nagarjuna discuss breaking regional divides, leveraging local stories, and redefining Indian cinema's global appeal with high-concept projects.

Allu Arjun recreates Pushpa pose, admits being 1st South star with six-pack abs
Actor Nagarjuna during a session Pan-Indian Cinema: Myth or Momentum? at the World Audio Visual and Entertainment Summit (WAVES) 2025, in Mumbai.
Allu Arjun and Yash in stills from their highly popular Pushpa and KGF films.
Allu Arjun was one of the first south Indian stars to show off his six-pack on-screen and there's a story behind it.

Overview

  • At WAVES Summit 2025 in Mumbai, Allu Arjun announced his collaboration with Atlee on AA22xA6, a high-budget VFX-driven film backed by Sun Pictures with a reported budget exceeding Rs 500 crore.
  • Allu Arjun emphasized the importance of authentic local storytelling as the key to elevating Indian cinema on the global stage, citing the success of culturally rooted blockbusters like Pushpa and KGF.
  • Nagarjuna highlighted the appeal of larger-than-life heroes in films like Pushpa and Baahubali, which resonated with North Indian audiences seeking escapism and cinematic magic.
  • Discussions at the summit explored the breakdown of regional divides in Indian cinema post-pandemic, with South Indian films gaining massive popularity in Hindi-speaking markets.
  • The summit underscored Indian cinema's push for global impact through innovative storytelling, star-driven projects, and a unified pan-India identity.