Overview
- The Devil Wears Prada 2 logged 181.5 million first‑day views, the year’s top theatrical trailer and the most‑viewed comedy trailer tracked in 15 years, per Forbes/WaveMetrix.
- Roughly one‑third of the Prada 2 total came from Anne Hathaway’s own Facebook, Instagram and TikTok posts, highlighting the impact of celebrity accounts.
- Disney held the first seven theatrical positions, led by Moana (2026), Lilo & Stitch, The Fantastic Four: First Steps, Toy Story 5, Avatar: Fire and Ash and Zootopia 2.
- Outside Disney, Universal’s The Odyssey was the biggest launch, while Michael was the only non‑sequel or remake to make the top ten.
- On streaming, Netflix owned seven of the top ten slots with three entries for Stranger Things Season 5 (171.2M, 164.0M, 154.9M first‑day views), as overall streaming trailer views jumped 146% year over year while theatrical top‑ten totals fell 8%.