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Watters Credits Fox for Cracker Barrel Reversal, Drawing On-Air Caution From Kilmeade

The exchange follows the chain’s quick return to its old logo after a Truth Social post by the president.

Overview

  • Cracker Barrel reverted to its previous logo hours after President Trump urged the company on Truth Social to restore the design.
  • Jesse Watters said Fox News deserved credit for the outcome, claiming the network’s weeklong coverage prompted the president to act.
  • Watters called the pairing of Fox News and the president a powerful combination as he downplayed giving Trump sole credit.
  • Fox & Friends co-host Brian Kilmeade told Watters to go easy on the president, advising him on air to "just back off."
  • Mediaite reported the company shed nearly $100 million in market value during the week the simplified logo—without the man leaning on a barrel—was announced.