Particle.news
Download on the App Store
4 ARTICLES
·
last mo.

Watches and Wonders 2025 Opens with Record Participation and Focus on Innovation

Geneva hosts 60 leading brands showcasing craftsmanship and new designs as the Swiss watch industry navigates economic challenges.

Traditionnelle Perpetual Calendar Retrograde Date Openface in platinum, by Vacheron Constantin
Image
(L-R) Czapek Antarctique Tourbillon, Hublot Big Bang and Chopard Alpine Eagle 41 Xp Cs Platinum.
Richemont watches

Overview

  • The Watches and Wonders 2025 event in Geneva has begun, featuring a record 60 brands and running from April 1 to April 7.
  • The Swiss watch industry continues to face declining exports and weak demand in key markets like China and the U.S., complicating recovery efforts.
  • Major brands, including Richemont and Bulgari, are emphasizing innovation, technical advancements, and modern design to attract new demographics.
  • The event highlights the growing importance of women and Gen Z consumers, with brands tailoring offerings to these emerging markets.
  • The Watches and Wonders Geneva Foundation is expanding its global reach, with previous editions, such as Shanghai 2024, drawing significant attention.