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Watches and Wonders 2025 Opens with Innovation Amid Industry Challenges

The Geneva event showcases 60 brands and new designs as the luxury watch industry adapts to declining demand in key markets.

Traditionnelle Perpetual Calendar Retrograde Date Openface in platinum, by Vacheron Constantin
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(L-R) Czapek Antarctique Tourbillon, Hublot Big Bang and Chopard Alpine Eagle 41 Xp Cs Platinum.
Richemont watches

Overview

  • The Watches and Wonders 2025 event in Geneva features 60 brands, including new participants like Bvlgari, and runs from April 1 to 7.
  • Luxury watch exports have declined, with February 2025 showing an 8.2% drop in value and a 25% decrease in sales to China compared to the previous year.
  • Brands are emphasizing innovation, premium designs, and craftsmanship, with major releases from Rolex, Cartier, and Richemont's portfolio of brands.
  • Emerging consumer demographics, such as women and Gen Z, are influencing the market with preferences for value, sustainability, and secondhand purchases.
  • The industry is focusing on unification and collaboration, with larger brands supporting smaller players to navigate economic volatility and geopolitical risks.