Watches and Wonders 2024 Highlights Innovation Amid Economic Uncertainty

Retailers remain cautiously optimistic as they navigate a challenging luxury market, focusing on heritage and innovation to attract a diverse clientele.

• The Watches and Wonders 2024 fair in Geneva saw a 14% increase in attendance, signaling sustained interest despite economic challenges.
• Retailers showcased a blend of innovation and heritage, with brands like Rolex and Cartier introducing both new designs and revisiting classic models.
• The fair highlighted a shift towards more gender-neutral designs, reflecting changing consumer preferences in the luxury watch market.
• Executives emphasize the importance of heritage and consistent identity in maintaining brand resilience amid fluctuating market conditions.
• Despite a cautious market outlook, the luxury watch sector remains optimistic about growth, particularly in regions like South Asia and through appealing to women consumers.

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