Overview
- Ripple aims to finalize initial partnerships this summer to publish opinion columns from national newspapers, Substack writers and other outside contributors outside the paywall.
- Ember, the Post’s in-house AI writing coach, offers a story strength tracker, developmental prompts and structural feedback for nonprofessional writers.
- A fall trial will open submissions to nonprofessional contributors aided by Ember, with human editors conducting final reviews before publication.
- Ripple content will appear outside the traditional opinion section, following Jeff Bezos’s directive to prioritize personal liberties and free markets after ending presidential endorsements.
- The rollout is part of CEO Will Lewis’s cost-cutting and revenue-growing strategy after a $77 million loss and a 50 percent audience decline since 2020.