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Washington Post Unveils ‘Ripple’ Program to Expand Opinion Voices with AI Coaching

Pairing third-party contributors with an AI editor, the initiative seeks to diversify the Post’s commentary during a push for greater financial stability.

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Overview

  • Ripple aims to finalize initial partnerships this summer to publish opinion columns from national newspapers, Substack writers and other outside contributors outside the paywall.
  • Ember, the Post’s in-house AI writing coach, offers a story strength tracker, developmental prompts and structural feedback for nonprofessional writers.
  • A fall trial will open submissions to nonprofessional contributors aided by Ember, with human editors conducting final reviews before publication.
  • Ripple content will appear outside the traditional opinion section, following Jeff Bezos’s directive to prioritize personal liberties and free markets after ending presidential endorsements.
  • The rollout is part of CEO Will Lewis’s cost-cutting and revenue-growing strategy after a $77 million loss and a 50 percent audience decline since 2020.